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  • Tags: purchasing decisions.

PENGARUH ATMOSFER TOKO DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN BUKU DI GRAMEDIA BENGKULU
(Studi Kasus Pada Konsumen Gramedia Mega Mall Bengkulu)

The title of this research is the Influence of Store Atmosphere and Location on Book Purchasing Decisions in Gramedia Bengkulu (Case Study on Consumers of Gramedia Mega Mall Bengkulu). This study aims to determine the effect of shop atmosphere and…