PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI
Dublin Core
Title
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI
Description
ABSTRACT
This study aims to determine: (1) the influence of service quality on purchasing
decisions for Bencoolen XXI cinema tickets, (2) the influence of price on purchasing
decisions for Bencoolen XXI cinema tickets, (3) the influence of service quality and price on
purchasing decisions for Bencoolen XXI cinema tickets. This type of research is quantitative
research. This study uses a descriptive approach to describe or provide an outline of an object
under study through data and samples that have been collected through data analysis and
make reports or general conclusions. The sample of this research is 100 consumers who have
bought Bencoolen XXI cinema tickets at least twice. The research instrument in this study is
a questionnaire. Test the validity of the research instrument using the Corrected Item-Total
Correlation, test the reliability of the research instrument using Cronbach's Alpha, and data
analysis using multiple linear regression analysis. Based on the results of multiple linear
regression analysis, the regression equation is . The value
of the coefficient of determination (R2) of 0,641 means that the service quality variable (X1)
and the price variable (X2) simultaneously contribute a significant influence of 64,1% on the
purchasing decision variable (Y), while the remaining 35,9% is influenced by other variables
that are not included in this research model. The thitung value of the service quality variable
(X1) is 1,672 < the ttabel value is 1,98498, meaning that H1 is rejected, the service quality has
no significant influence on purchasing decisions for Bencoolen XXI cinema tickets. The thitung
value of the price variable (X2) is 7,245 > the ttabel value is 1,98498, meaning that H2 is
accepted, the price has a significant influence on purchasing decisions for Bencoolen XXI
cinema tickets. The Fhitung value of 86,625 > the Ftabel value of 3,09, meaning that H3 is
accepted, the service quality and price simultaneously have a significant influence on
purchasing decisions for Bencoolen XXI cinema tickets.
Keywords: Service Quality, Price, Purchasing Decisions
This study aims to determine: (1) the influence of service quality on purchasing
decisions for Bencoolen XXI cinema tickets, (2) the influence of price on purchasing
decisions for Bencoolen XXI cinema tickets, (3) the influence of service quality and price on
purchasing decisions for Bencoolen XXI cinema tickets. This type of research is quantitative
research. This study uses a descriptive approach to describe or provide an outline of an object
under study through data and samples that have been collected through data analysis and
make reports or general conclusions. The sample of this research is 100 consumers who have
bought Bencoolen XXI cinema tickets at least twice. The research instrument in this study is
a questionnaire. Test the validity of the research instrument using the Corrected Item-Total
Correlation, test the reliability of the research instrument using Cronbach's Alpha, and data
analysis using multiple linear regression analysis. Based on the results of multiple linear
regression analysis, the regression equation is . The value
of the coefficient of determination (R2) of 0,641 means that the service quality variable (X1)
and the price variable (X2) simultaneously contribute a significant influence of 64,1% on the
purchasing decision variable (Y), while the remaining 35,9% is influenced by other variables
that are not included in this research model. The thitung value of the service quality variable
(X1) is 1,672 < the ttabel value is 1,98498, meaning that H1 is rejected, the service quality has
no significant influence on purchasing decisions for Bencoolen XXI cinema tickets. The thitung
value of the price variable (X2) is 7,245 > the ttabel value is 1,98498, meaning that H2 is
accepted, the price has a significant influence on purchasing decisions for Bencoolen XXI
cinema tickets. The Fhitung value of 86,625 > the Ftabel value of 3,09, meaning that H3 is
accepted, the service quality and price simultaneously have a significant influence on
purchasing decisions for Bencoolen XXI cinema tickets.
Keywords: Service Quality, Price, Purchasing Decisions
Creator
Alex Wiranata
Islamuddin
Source
PROGRAM STUDI MANAJEMEN
Publisher
UPT Perpustakaan
Date
07/02/2022
Contributor
Universitas Muhammadiyah Bengkulu
Rights
Universitas Muhammadiyah Bengkulu
Language
Bahasa Indonesia
Identifier
DAFTAR PUSTAKA
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Ekonomi. 02 (2). 77-85.
Nasution, M. Nur. (2004). Manajemen Jasa Terpadu. Bogor: Ghalia Indonesia.
Parasuraman, A. (2014). The Behaviorial Consequenses of Service Quality. New Jersey:
Prentince Hall.
Tjiptono, Fandy. (2002). Strategi Pemasaran. Yogyakarta: Penerbit Andi.
Wibowo, Hafidh Okta dan Saptani Rahayu. (2021). Pengaruh Kualitas Pelayanan, Harga,
dan Promosi terhadap Keputusan Pembelian Pesan Antar Makanan GoFood di Kota
Solo. Excellent: Jurnal Manajemen, Bisnis dan Pendidikan. 8 (1). 70-78.
Ferdinand, Augusty. (2006). Metode Penelitian Manajemen. Semarang: Badan Penerbit
Universitas Diponegoro.
11
Hair, Joseph F, et al. (2010). Multivariate Data Analysis. 6th Edition. New Jersey: Prentice
Hall International.
Hardi, Oktora Dwi. (2019). Analisis Gaya Hidup Mahasiswa Fakultas Ekonomi dan Bisnis
Islam IAIN Bengkulu dalam Pembelian Produk XXI Bencoolen Indah Mall (BIM).
Skripsi. Bengkulu: Institut Agama Islam Negeri IAIN Bengkulu.
Hasan, Ali. (2013). Marketing dan Kasus-Kasus Pilihan. Yogyakarta: CAPS.
Kotler, Philip. (2009). Manajemen Pemasaran. Edisi 13. Jakarta: Erlangga.
Kotler, Philip dan Gary Armstrong. (2014). Prinsip-Prinsip Pemasaran. Jilid I. Edisi 14.
Jakarta: Erlangga.
______________________________. (2008). Prinsip-Prinsip Pemasaran. Jilid I. Edisi 12.
Jakarta: Erlangga.
______________________________. (2001). Prinsip-Prinsip Pemasaran. Jilid I.
Edisi Kedelapan. Jakarta: Erlangga.
Lovelock, Christopher, dkk. (2010). Pemasaran Jasa: Manusia, Teknologi, Strategi.
Perspektif Indonesia. Jilid I. Edisi Ketujuh. Erlangga. Jakarta.
Lubis, Siti Arbaini, dkk. (2017). Pengaruh Kualitas Pelayanan dan Harga terhadap
Keputusan Pembelian Pelanggan pada PT Lovely Holidays Tour and Travel Cabang
Pematangsiantar. Jurnal MAKER. 3 (1). 31-39.
Muliani, Henita Sri, dkk. (2020). Pengaruh Kualitas Pelayanan dan Harga terhadap
Keputusan Pembelian pada PT. Intikarya Sejahtera Tangerang. EKONAM: Jurnal
Ekonomi. 02 (2). 77-85.
Nasution, M. Nur. (2004). Manajemen Jasa Terpadu. Bogor: Ghalia Indonesia.
Parasuraman, A. (2014). The Behaviorial Consequenses of Service Quality. New Jersey:
Prentince Hall.
Tjiptono, Fandy. (2002). Strategi Pemasaran. Yogyakarta: Penerbit Andi.
Wibowo, Hafidh Okta dan Saptani Rahayu. (2021). Pengaruh Kualitas Pelayanan, Harga,
dan Promosi terhadap Keputusan Pembelian Pesan Antar Makanan GoFood di Kota
Solo. Excellent: Jurnal Manajemen, Bisnis dan Pendidikan. 8 (1). 70-78.
Citation
Alex Wiranata and Islamuddin, “PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI,” Repository Universitas Muhammadiyah Bengkulu, accessed December 4, 2023, http://repo.umb.ac.id/items/show/2740.
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI,” Repository Universitas Muhammadiyah Bengkulu, accessed December 4, 2023, http://repo.umb.ac.id/items/show/2740.