PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI

Dublin Core

Title

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI

Description

ABSTRACT
This study aims to determine: (1) the influence of service quality on purchasing
decisions for Bencoolen XXI cinema tickets, (2) the influence of price on purchasing
decisions for Bencoolen XXI cinema tickets, (3) the influence of service quality and price on
purchasing decisions for Bencoolen XXI cinema tickets. This type of research is quantitative
research. This study uses a descriptive approach to describe or provide an outline of an object
under study through data and samples that have been collected through data analysis and
make reports or general conclusions. The sample of this research is 100 consumers who have
bought Bencoolen XXI cinema tickets at least twice. The research instrument in this study is
a questionnaire. Test the validity of the research instrument using the Corrected Item-Total
Correlation, test the reliability of the research instrument using Cronbach's Alpha, and data
analysis using multiple linear regression analysis. Based on the results of multiple linear
regression analysis, the regression equation is . The value
of the coefficient of determination (R2) of 0,641 means that the service quality variable (X1)
and the price variable (X2) simultaneously contribute a significant influence of 64,1% on the
purchasing decision variable (Y), while the remaining 35,9% is influenced by other variables
that are not included in this research model. The thitung value of the service quality variable
(X1) is 1,672 < the ttabel value is 1,98498, meaning that H1 is rejected, the service quality has
no significant influence on purchasing decisions for Bencoolen XXI cinema tickets. The thitung
value of the price variable (X2) is 7,245 > the ttabel value is 1,98498, meaning that H2 is
accepted, the price has a significant influence on purchasing decisions for Bencoolen XXI
cinema tickets. The Fhitung value of 86,625 > the Ftabel value of 3,09, meaning that H3 is
accepted, the service quality and price simultaneously have a significant influence on
purchasing decisions for Bencoolen XXI cinema tickets.
Keywords: Service Quality, Price, Purchasing Decisions

Creator

Alex Wiranata
Islamuddin

Source

PROGRAM STUDI MANAJEMEN

Publisher

UPT Perpustakaan

Date

07/02/2022

Contributor

Universitas Muhammadiyah Bengkulu

Rights

Universitas Muhammadiyah Bengkulu

Language

Bahasa Indonesia

Identifier

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Citation

Alex Wiranata and Islamuddin, “PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP
KEPUTUSAN PEMBELIAN TIKET BIOSKOP BENCOOLEN XXI,” Repository Universitas Muhammadiyah Bengkulu, accessed June 7, 2023, http://repo.umb.ac.id/items/show/2740.