Marketing Model Of Small and Medium Enterprises (SME) based on Marketing Mix of Syariah

Marketing Model Of Small and Medium Enterprises (SME) based on Marketing Mix of Syariah

SMEs, Product Marketing, Marketing Mix of Syariah

The application of Islamic economics cannot be separated from contracts that must be considered and applied by business actors to always stick to the rules that have been determined. In the world of business marketing is a form of mu'amalah that is justified by Islam when all business processes such as creation, offer and change in the value of goods are maintained from the yanaf elements listed in the Qur'an, Hadiths and ijtiha of the scholars. Generally we find that Small and Medium Enterprises (SMEs) internally still experience various obstacles in developing their business. Production process, product marketing is still conventional; marketing reach is still limited; product prices are still low; low quality; spontaneous marketing and impressions as they are; low HR capability; technology utilization is still low. In this paper we will discuss the Infrastructure of Small and Medium Enterprises (SMEs) based on Sharia Marketing Mix with theistic principles (Rabbaniyyah); Ethical (Akhlaqiyah); Realistic (Al-Waqiiyyah); and Humanistic (Insaniyyah) by combining variables: Product Price, Place (Distribution), Promotion, HR, Process ,. The method used is a literature review

Universitas Muhammadiyah Bengkulu

Yusmaniarti, Marini, Katra Pramadeka, Supawanhar

Universitas Muhammadiyah Bengkulu

2019/02/14

Yusmaniarti, Marini, Katra Pramadeka, Supawanhar
Fakultas Ekonomi, Program Studi Akuntansi, Universitas Muhammadiyah Bengkulu, Bengkulu

English