AN ANALYSIS OF LANGUAGE STYLE IN ONLINE SHOP ADVERTISEMENTS

AN ANALYSIS OF LANGUAGE STYLE IN ONLINE SHOP ADVERTISEMENTS

This research aimed to analyze about language style in online shop advertisements, which tried to find out the kinds of language style are mostly used in beauty product in online shop advertisement. This research focused on William Wells’ theory which discussed about language style. Then, it was analyzed by using qualitative descriptive approach. The research used note taking as the instrument to find out more valid data. The personification style is mostly used and the occurrence is about three times, it is followed by Alliteration style and Hyperbola style which each of them found in two advertisements. Then, Assonance style, Euphemism style, and Metaphor style that each of them found in one advertisement. The researcher concludes that in personification style, Hyperbola style, and Alliteration style, the creators of the advertisement mostly used simple and interesting style to create beautiful sentence and to persuade or influence the readers or viewers attention to use the products.

SITI AYU HARDIYANTI
NPM.1621110083

Bahasa Inggris

UPT Perpustakaan Universitas Muhammadiyah Bengkulu

15 Februari 2021

Universitas Muhammadiyah Bengkulu

Bahasa Indonesia

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