SEMIOTICS ANALYSIS IN SHOPEE ADVERTISEMENTS 2019 EDITION ON YOUTUBE
Dublin Core
Title
SEMIOTICS ANALYSIS IN SHOPEE ADVERTISEMENTS 2019 EDITION ON YOUTUBE
Description
This study aims to analyze semiotics elements in Shopee Advertisements 2019 Edition on Youtube based on triangle meaning theory by Ferdinand de Saussure (1990). In this study, The object of this research are 10 videos of Shopee advertisements 2019 edition on Youtube and researchers used a qualitative descriptive method. This research instrument is a table analysis based on Ferdinand de Saussure consisted of signifier and signified. After the researcher analyzed the data, the researcher found that the use of advertisement in this research are to promote the product related to each editions. For the reader, this research can be a reference and model of understanding the advertisement and for further research this research can be comparison and reference regarding semiotic analysis advertisement.
Creator
FERDIAN AFRIYANTO
NPM : 1621110071
NPM : 1621110071
Advisor : Yupika Maryansyah, M.Pd
Source
ENGLISH EDUCATION
Publisher
UPT Perpustakaan
Date
09/03/2021
Contributor
UNIVERSITAS MUHAMMADIYAH BENGKULU
Rights
UNIVERSITAS MUHAMMADIYAH BENGKULU
Relation
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Budiman K. (2011). Semiotika Visual. Yogyakarta: Jalasutra.
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Damayanti, A. (2018). Studi Iklan Shopee Di Media Sosial. IAIN Ponorogo: Institut Agama Islam Negeri.
Dara R. A. (2019). Analisis Semiotika Dalam Iklan Shopee 12.12 Birthday Sale Edisi Blackpink Studi Analisis Semiotik Model Charles Sander Peirce. Surabaya: Prodi Ilmu Komunikasi Fakultas Dakwah Dan Komunikasi, Universitas Islam Negeri Sunan Ampel.
Hidayatullah, S., Dan Hermawan, A. (2010). A Semiotic Analysys On Kim Addonizio’s Poems Based On C.S.Pierce’s Theory. Jakarta: English Letters Department Letters And Humanities Faculty State Of Islamic University.
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Jorderry Tan Elalno. (2019, September 20). KOMPLIKASI IKLAN SHOPEE INDONESIA PROMO 2019 [Video file]. Retrieved from https://youtu.be/2kMFahxlu5s
Leeds-Hurwitz, W. (1993). Semiotics and communication: Sign, codes, cultures. New Jersey: Lawrence Erlbaum associates, Publishers.
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Mattozzi, A. (2010). A Model For The Semiotic Analysis of Objects. Italia: Università IUAV di Venezia, Libera Università di Bolzano.
Miles dan Huberman. (1992). Teknik Analsis data Kualitatif. Jakarta: Remaja rosdakarya.
Moleong, L. (2002). Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Najam, H. (2019). Pesan Moral Dalam Iklan Bukalapak Edisi “Bu Linda” Di Youtube Analisis Semiotika Charles Sanders Pierce. Surabaya: Universitas Islam Negeri Sunan Ampel.
Nikmah, S., Netty D. K., dan Rose D. J. (2019). Makna Simbol Tradisi Jhe҃҃҃҃҃҃҃҃҃Ng Mantoh (Analisa Semiotika Charles Sanders Peirce). journal.ubm.ac.id, (Vol 13, No 1)
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Pauzan, A. A. (2018). A Semiotic Analysis of the John Wick 1 Film Using Charles Sanders Peirce’s Semiotic Theory. Makassar: English And Literature Department Adab And Humanities Faculty Alauddin State Islamic.
Rusmana, D. (2014). Filsafat Semiotika. Bandung: CV Pustaka Setia.
Rodriguez P. R. (2017). Effectiveness of YouTube Advertising: A Study of Audience Analysis. Rochester Institute of Technology: RIT Scholar Works. Accessed from
https://scholarworks.rit.edu/theses/9454
Saussure D. F. (1990). Course in General Lingustics. In Gottdiener, M., Boklund-Lagopoulou, K. & Lagopoulos, A.P. (2003). Semiotics. London: Sage Publications.
SHOPEE Indonesia. (2019, Oktober 20). Shopee 11.11 Big Sale feat. Cristiano Ronaldo and Friends | Gratis Ongkir Minimal Belanja Rp 0 [Video File]. Retrieved from https://youtu.be/pMRm6Pijohk
(2019, Desember 12). Hari ini! Promo Spesial 12 Desember Shopee 12.12 Birthday Sale! [Video file]. Retrieved from https://youtu.be/nf5GKZ7Zr3E
Singarimbun, M. (1989). Metode Penelitian Survey. Jakarta: LP3LS.
Umbar, Kisno. (2015). Kajian Semiotika C.S. Pierce Dalam Kesenian Bantengan. Malang: UIN Maulana Malik Ibrahim Malang.
Umberto Eco. (1979). A theory of semiotics. Bloomington: Indiana University Press
Wicaksono, S., dan Mukaromah. (2018). Analisis Semiotik Terhadap Iklan Sampoerna A Mild Hijau Edisi Dateng Kondangan. Universitas Dian Nuswantoro. jurnal audience, (Vol 1, no. 1 )
Zoest, A.V . (1996). Interpretasi dan semiotika. In. Panuti Sudjiman & Zoest, A.V) Serba-serbi semiotika. Jakarta: PT Gramedia.
Benny, H. H. (2008). Semiotik Dan Dinamika Sosial Budaya. Jakarta: Komunitas Bambu.
Budiman K. (2011). Semiotika Visual. Yogyakarta: Jalasutra.
Chandler, D. (2002). Semiotics: The basics. London: Routledge.
Cobley, P., And Litza., Jansz. (1999). Introducing Semiotics. Cambridge: Icon Books.
Damayanti, A. (2018). Studi Iklan Shopee Di Media Sosial. IAIN Ponorogo: Institut Agama Islam Negeri.
Dara R. A. (2019). Analisis Semiotika Dalam Iklan Shopee 12.12 Birthday Sale Edisi Blackpink Studi Analisis Semiotik Model Charles Sander Peirce. Surabaya: Prodi Ilmu Komunikasi Fakultas Dakwah Dan Komunikasi, Universitas Islam Negeri Sunan Ampel.
Hidayatullah, S., Dan Hermawan, A. (2010). A Semiotic Analysys On Kim Addonizio’s Poems Based On C.S.Pierce’s Theory. Jakarta: English Letters Department Letters And Humanities Faculty State Of Islamic University.
Ilmi, N. (2018). Kajian Semiotik Dalam Iklan Kartu As. Makassar: Universitas Negeri Makassar.
Jorderry Tan Elalno. (2019, September 20). KOMPLIKASI IKLAN SHOPEE INDONESIA PROMO 2019 [Video file]. Retrieved from https://youtu.be/2kMFahxlu5s
Leeds-Hurwitz, W. (1993). Semiotics and communication: Sign, codes, cultures. New Jersey: Lawrence Erlbaum associates, Publishers.
Masinambow, E.K.M. & Rahayu S. H. (2001). Semiotik: Mengkaji tanda dalam artifak. Jakarta: Balai Pustaka.
Mattozzi, A. (2010). A Model For The Semiotic Analysis of Objects. Italia: Università IUAV di Venezia, Libera Università di Bolzano.
Miles dan Huberman. (1992). Teknik Analsis data Kualitatif. Jakarta: Remaja rosdakarya.
Moleong, L. (2002). Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Najam, H. (2019). Pesan Moral Dalam Iklan Bukalapak Edisi “Bu Linda” Di Youtube Analisis Semiotika Charles Sanders Pierce. Surabaya: Universitas Islam Negeri Sunan Ampel.
Nikmah, S., Netty D. K., dan Rose D. J. (2019). Makna Simbol Tradisi Jhe҃҃҃҃҃҃҃҃҃Ng Mantoh (Analisa Semiotika Charles Sanders Peirce). journal.ubm.ac.id, (Vol 13, No 1)
Nort, W. (2006). Semiotik. Surabaya: Airlangga University Press.
Pauzan, A. A. (2018). A Semiotic Analysis of the John Wick 1 Film Using Charles Sanders Peirce’s Semiotic Theory. Makassar: English And Literature Department Adab And Humanities Faculty Alauddin State Islamic.
Rusmana, D. (2014). Filsafat Semiotika. Bandung: CV Pustaka Setia.
Rodriguez P. R. (2017). Effectiveness of YouTube Advertising: A Study of Audience Analysis. Rochester Institute of Technology: RIT Scholar Works. Accessed from
https://scholarworks.rit.edu/theses/9454
Saussure D. F. (1990). Course in General Lingustics. In Gottdiener, M., Boklund-Lagopoulou, K. & Lagopoulos, A.P. (2003). Semiotics. London: Sage Publications.
SHOPEE Indonesia. (2019, Oktober 20). Shopee 11.11 Big Sale feat. Cristiano Ronaldo and Friends | Gratis Ongkir Minimal Belanja Rp 0 [Video File]. Retrieved from https://youtu.be/pMRm6Pijohk
(2019, Desember 12). Hari ini! Promo Spesial 12 Desember Shopee 12.12 Birthday Sale! [Video file]. Retrieved from https://youtu.be/nf5GKZ7Zr3E
Singarimbun, M. (1989). Metode Penelitian Survey. Jakarta: LP3LS.
Umbar, Kisno. (2015). Kajian Semiotika C.S. Pierce Dalam Kesenian Bantengan. Malang: UIN Maulana Malik Ibrahim Malang.
Umberto Eco. (1979). A theory of semiotics. Bloomington: Indiana University Press
Wicaksono, S., dan Mukaromah. (2018). Analisis Semiotik Terhadap Iklan Sampoerna A Mild Hijau Edisi Dateng Kondangan. Universitas Dian Nuswantoro. jurnal audience, (Vol 1, no. 1 )
Zoest, A.V . (1996). Interpretasi dan semiotika. In. Panuti Sudjiman & Zoest, A.V) Serba-serbi semiotika. Jakarta: PT Gramedia.
Format
Pdf
Language
Bahasa Inggris
Type
Jurnal
Collection
Citation
FERDIAN AFRIYANTO
NPM : 1621110071
and Advisor : Yupika Maryansyah, M.Pd , “SEMIOTICS ANALYSIS IN SHOPEE ADVERTISEMENTS 2019 EDITION ON YOUTUBE
,” Repository Universitas Muhammadiyah Bengkulu, accessed May 6, 2024, http://repo.umb.ac.id/items/show/1588.
,” Repository Universitas Muhammadiyah Bengkulu, accessed May 6, 2024, http://repo.umb.ac.id/items/show/1588.