PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MIDWAY COFFE KOTA BENGKULU

Dublin Core

Title

PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MIDWAY COFFE KOTA BENGKULU

Description

The purpose of the study was to determine the effect of marketing communication on product
quality on purchasing decisions at Midway Cafe Bengkulu City. This type of research is
quantitative research, the method of data collection is done by using observation,
documentation and questionnaires. The sample in this study were 65 consumers at Midway
Café Bengkulu City. Analysis of the data used is multiple linear regression test, test of
determination and hypothesis testing. Marketing communication has a significant effect on
purchasing decisions at Midway Caffe Bengkulu City. Product quality has a significant effect
on purchasing decisions at Midway Caffe Bengkulu City. Marketing communication (X1) and
product quality (X2) together have a significant effect on purchasing decisions (Y) products at
Midway Caffe Bengkulu City.

Creator

VIJAI SATRIA
NPM : 1834020211
Pembimbing
Khairul Bahrun(

Source

PROGRAM STUDI MANAJEMEN

Publisher

UPT PERPUSTAKAAN

Date

15 Juli 2023

Contributor

UNIVERSITAS MUHAMMADIYAH BENGKULU

Rights

UNIVERSITAS MUHAMMADIYAH BENGKULU

Format

PDF File

Language

BAHASA INDONESIA

Type

JURNAL SKRIPSI

Identifier

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Collection

Citation

VIJAI SATRIA NPM : 1834020211 and Pembimbing Khairul Bahrun(, “PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MIDWAY COFFE KOTA BENGKULU,” Repository Universitas Muhammadiyah Bengkulu, accessed February 26, 2024, http://repo.umb.ac.id/items/show/3863.