PENGARUH LOKASI DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI MASYARAKAT PADA PASAR PANORAMA KOTA BENGKULU

Dublin Core

Title

PENGARUH LOKASI DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI MASYARAKAT PADA PASAR PANORAMA KOTA BENGKULU

Description

ABSTRACT
ENDRA PURWANTO, 2019 The Influence of Location (X1) and Diversity of Produk (X2) on People’s buying Interest (Y) on the Panorama of Bengkulu city.
Mentor I : Adi Sismanto SE,MM
Mentor II : Ridwan SE,MM

Efforts to achieve the goals set by the company are one of them through marketing activities, namely social processes in which individuals and groups get what they need by creating offers, and freely exchanging valuable products with other parties. This srtudy used a sample of 104 people taken from consumers at the mar collection clothing store in Bengkulu which was obtained by using accidental sampling techniques, data collectio techniques using a questonnaire. The analysis technique used is multiple linear regression, the coefficient of determination (R2). This study uses a validity test, a reliability test, a classic assumption test and continued with hypothesis testing.
Based on the results of multiple linear analysis, the equation Y = 2.683 +0.554 (X1) + 0.202 (X2) shows that this value has a constant meaning of 2.683 which is explained by the positive influence of each independent variable that is direct evidence3 of location (X1) of 0.554, product diversity (X2) by 0.202 an increase will be followed by an increase in buying interet (Y). From the results of the determination coefficient can be seen that thevalue of R Square 56.9%. This value means that the location variable (X1) product diversity (X2) to buying interest can be explained by the direct evidence variable location (X1) Product diversity (X2) while the rest is influenced by other variables.
Hypothesis test results with the t tets showed direct evidence of location (X1), product diversity (X2), has a value of tsig <0,50% and it can be councluded that direct evidence of location (X1), product diversity (X2). Has a significant influence on buying interest (Y) in the Mar Collection clothing store in Bengkulu.
Hypothesis test results f showed the value of fsig of 0.000<0.050, this means that together with direct evidence of location (X1), product diversity (X2) has a significant influence on buying interest (Y) in the Mar Collectionh clothing store in Bengkulu.
Keywords : Influence of Location (X1), Product Diversity (X2), to Buying Interest (Y) at the Mar Collection clothing store in Bengkulu.

Creator

ENDRA PURWANTO
NPM: 1534020136
Adi Sismanto, S.E.,M.M
Ridwan, S.E, M.M
Eti Arini, S.E.,M.M
Drs. Subandrio, M.M

Source

Program Studi Manajemen

Publisher

UPT Perpustakaan

Date

27 Juni 2020

Contributor

Universitas Muhammadiyah Bengkulu

Rights

Universitas Muhammadiyah Bengkulu

Language

Bahasa Indonesia

Collection

Citation

ENDRA PURWANTO NPM: 1534020136 , Adi Sismanto, S.E.,M.M Ridwan, S.E, M.M, and Eti Arini, S.E.,M.M Drs. Subandrio, M.M, “PENGARUH LOKASI DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI MASYARAKAT PADA PASAR PANORAMA KOTA BENGKULU,” Repository Universitas Muhammadiyah Bengkulu, accessed January 30, 2023, http://repo.umb.ac.id/items/show/126.